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COVID-19 has caused B2B and B2C buying behaviour to change radically. But how can your company keep up?
Are you simply waiting for corona to end and things to go back to how they were? If so, you need to change your expectations.
You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on.
Competition in the marketplace has never been tougher, and you need an effective brand to get noticed. Here's some advice for how to go about building one.
When to post on LinkedIn. Social media activity can expose companies to extensive target group members that could turn into leads and business.
There is a massive disconnect between what content B2B-buyers expect and what B2B-companies deliver. Find out what you and your company can do about it.
Since the beginning of 2020, digital business and sales transformation is a hot topic in B2B. Companies spend millions of euros and dollars re-designing their customer experience, sales processes, and business models.
Learn how you and your company can achieve the wanted balance between data privacy and personalisation!
The purpose of the article is to inspire you to increase your usage of email marketing.
Learn what account-based marketing and inbound is and what they have in common. Furthermore, discover how to do account-based marketing and download the account planning template.
Change and transformation are slow. Learn how to start being fast.
In this article, I present my view on how you could overcome operational silos.
I have listed a couple of questions here, that you could create answers to, and potentially get your desired digital transformation right.
Companies need to show interest in and understand the importance of customer-centricity to have to take their first steps to please their customers in every encounter.
In this article, I provide some of my thoughts around customer satisfaction: what it is, and why you and your company needs to begin measuring it.