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There is a massive disconnect between what content B2B-buyers expect and what B2B-companies deliver. Find out what you and your company can do about it.
Since the beginning of 2020, digital business and sales transformation is a hot topic in B2B. Companies spend millions of euros and dollars re-designing their customer experience, sales processes, and business models.
Learn how you and your company can achieve the wanted balance between data privacy and personalisation!
The purpose of the article is to inspire you to increase your usage of email marketing.
Learn what account-based marketing and inbound is and what they have in common. Furthermore, discover how to do account-based marketing and download the account planning template.
Change and transformation are slow. Learn how to start being fast.
In this article, I present my view on how you could overcome operational silos.
I have listed a couple of questions here, that you could create answers to, and potentially get your desired digital transformation right.
Companies need to show interest in and understand the importance of customer-centricity to have to take their first steps to please their customers in every encounter.
In this article, I provide some of my thoughts around customer satisfaction: what it is, and why you and your company needs to begin measuring it.
Whether you and your company is ready or not, there is a new era upon us. A while ago someone at Microsoft formulated: 'We've seen two years' worth of digital transformation in two months.' For most sales teams, this is a clashing disruption. If you recognise this situation, perhaps this article can give you some guidance.
Here are the most downloaded content offers on The Onlinification Blog of the first half of 2020.
CPIs are the ones keeping your customers up at night. I think Customer Performance Indicators (CPIs) are much more helpful in getting you where you want to go with your KPIs.
Here are the most read blog articles on The Onlinification Blog of the first half of 2020!
What are Customer Performance Indicators (CPIs), how to define it, and how to distinguish and connect CPIs to KPIs?