Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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The most downloaded content offers of the first half of 2020

During the first half of 2020 Zooma published lot's of content offers to make your life easier and to provide practical advice and tips. Have a look at a summary of the most downloaded content offers on The Onlinification Blog of the first half of 2020. Perhaps you want to download some of them, enjoy!

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Customer Performance Indicators, the value

How many KPIs do you have? And do you have the 'right' KPIs? A while ago, I wrote this article, 'What is CPIs?'. A different set of indicators that I claim you and your company must understand. CPIs are the ones keeping your customers up at night. I think Customer Performance Indicators (CPIs) are much more helpful in getting you where you want to go with your KPIs.

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The most read blog articles - Halfway through 2020

We have already passed the halfway point of 2020! These are the most read articles on our blog so far this year. Enjoy reading!

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Customer satisfaction: What is a CPI?

Most companies talk about how important it is to be customer-centric and how serious they are about that. I claim that they have a considerable challenge due to that all they measure is company-centric.
Companies that truly desire to become customer-centric must measure how their company is performing from the point of view of their existing customers.

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Digital transformation advice

For several years, companies have claimed that they are on a digital transformation journey to connect with the market and build relationships at scale. With many traditional events and conferences cancelled, and when all old school face-to-face meetings are obsolete, people and companies embrace digital more than ever. Here are some advice for how you can become more digital in your communication.

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The importance of branding

Some people think of a brand as a name or a logotype. But our brand is not just the name and logo. Instead, the brand is everything we are associated with. A strong brand is built in the minds and hearts of people – and the practice of branding mostly makes it. Proper branding is a link between your customers' guts and your business goals. Here I explain why.

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Business strategy: How you should do it

Many companies and organisations feel that the outcome of their business strategy work turns out as massive slide decks updated once a year. ​I say that you need no more than four slides as the foundation of your business. Below I explain how to get there, and you can download the three suggested templates to use for your business strategy.

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Business strategy: Practice vs best practice

How many times per day do you use the word strategy? I consider the word strategy as one of the most over- and misused words in business. Here I try to explain what strategy is, fully aware that my interpretation is based on experience, and not what the schoolbooks of the world tell us. At the end of this article, you can download a presentation covering my suggested steps of what to consider when creating a business strategy. ​

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Digitalisation now happen!

I have enormous respect for the unusual and extraordinaire situation in the world right now. At the same time, I reflect that one effect of everything ongoing is that 2020 will turn out to be the year when onlinification and digitalisation happen.

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Lifecycle stages: Leads and prospects are real people!

I'm sure you've all heard the terms and acronyms: Leads, MQLs and Opportunities. In this article, I'm going to define and clarify what companies need to know about lifecycle stages. And I've included a downloadable PDF, where I define each stage for you.

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Digital definitions

The importance of talking about the same things when it comes to online and digital is crucial. All new initiatives and prioritisations, when it comes to online and digital, require that everyone involved use the same terminology and definitions. Therefore I have created 'Online and digital definitions' for you.

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Brand voice

A clearly defined brand voice creates a strong direction for all communications. Learn how to define your brand voice and download the guide on how to build brand loyalty.

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Why is online B2B-communication not personalised?

Effective personalisation is crucial to succeeding in modern relations online. And this is common sense, and not at all easy to deliver upon. The challenges are two.

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Content creation: Why it's difficult to be relevant and engaging

What is the first place you go for answers or expert advice on an important question? We guess Google (or your preferred search engine). You are not alone— Google alone answers over four billion search queries every day. But if you're not relevant or engaging, it is unlikely that you'll show up on Google. Learn how to do it by downloading our guide on how to create knowledge content.

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What is digital strategy?

Attending conferences, reading reports and articles, one can assume the whole world is evolving at a furious speed when it comes to online, digital, digitalisation, digitisation and digital transformation. If you feel you and your company is lagging or don't know what and how to prioritise, join the majority of companies - most are fumbling their way through this as well. At the end of this article you can download 6 examples of effective digital strategies.

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Three most popular posts