Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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Business Strategy: How to become a customer-centric company

I see very few companies that seem to understand that when employees are satisfied, customers are usually satisfied too. I also see very few companies that go the extra mile, that have customer satisfaction as a core value, and hardly anyone that provide experiences that please their customers again and again. Companies need to show interest in and understand the importance of customer-centricity to have to take their first steps to please their customers in every encounter.

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Does your company practice customer satisfaction?

There is a massive difference in talking about customer satisfaction and practising it. In my opinion customer satisfaction is a crucial concept for you and your company. First, you need to understand customer satisfaction, the why, the how and the what. And then, live by it! In this article, I provide some of my thoughts around customer satisfaction: what it is, and why you and your company needs to begin measuring it.

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Business strategy: How to transition to a remote business

Whether you and your company is ready or not, there is a new era upon us. A while ago someone at Microsoft formulated: 'We've seen two years' worth of digital transformation in two months.' Now four months have passed, and for most companies sales teams, this is a clashing disruption. If you recognise this situation, perhaps this article can give you some guidance. 

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The most downloaded content offers of the first half of 2020

During the first half of 2020 Zooma published lot's of content offers to make your life easier and to provide practical advice and tips. Have a look at a summary of the most downloaded content offers on The Onlinification Blog of the first half of 2020. Perhaps you want to download some of them, enjoy!

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Customer Performance Indicators, the value

How many KPIs do you have? And do you have the 'right' KPIs? A while ago, I wrote this article, 'What is CPIs?'. A different set of indicators that I claim you and your company must understand. CPIs are the ones keeping your customers up at night. I think Customer Performance Indicators (CPIs) are much more helpful in getting you where you want to go with your KPIs.

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The most read blog articles - Halfway through 2020

We have already passed the halfway point of 2020! These are the most read articles on our blog so far this year. Enjoy reading!

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Customer satisfaction: What is a CPI?

Most companies talk about how important it is to be customer-centric and how serious they are about that. I claim that they have a considerable challenge due to that all they measure is company-centric.
Companies that truly desire to become customer-centric must measure how their company is performing from the point of view of their existing customers.

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Digital transformation advice

For several years, companies have claimed that they are on a digital transformation journey to connect with the market and build relationships at scale. With many traditional events and conferences cancelled, and when all old school face-to-face meetings are obsolete, people and companies embrace digital more than ever. Here are some advice for how you can become more digital in your communication.

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The importance of branding

Some people think of a brand as a name or a logotype. But our brand is not just the name and logo. Instead, the brand is everything we are associated with. A strong brand is built in the minds and hearts of people – and the practice of branding mostly makes it. Proper branding is a link between your customers' guts and your business goals. Here I explain why.

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Business strategy: How you should do it

Many companies and organisations feel that the outcome of their business strategy work turns out as massive slide decks updated once a year. ​I say that you need no more than four slides as the foundation of your business. Below I explain how to get there, and you can download the three suggested templates to use for your business strategy.

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Business strategy: Practice vs best practice

How many times per day do you use the word strategy? I consider the word strategy as one of the most over- and misused words in business. Here I try to explain what strategy is, fully aware that my interpretation is based on experience, and not what the schoolbooks of the world tell us. At the end of this article, you can download a presentation covering my suggested steps of what to consider when creating a business strategy. ​

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Digitalisation now happen!

I have enormous respect for the unusual and extraordinaire situation in the world right now. At the same time, I reflect that one effect of everything ongoing is that 2020 will turn out to be the year when onlinification and digitalisation happen.

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Lifecycle stages: Leads and prospects are real people!

I'm sure you've all heard the terms and acronyms: Leads, MQLs and Opportunities. In this article, I'm going to define and clarify what companies need to know about lifecycle stages. And I've included a downloadable PDF, where I define each stage for you.

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Digital definitions

The importance of talking about the same things when it comes to online and digital is crucial. All new initiatives and prioritisations, when it comes to online and digital, require that everyone involved use the same terminology and definitions. Therefore I have created 'Online and digital definitions' for you.

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Brand voice

A clearly defined brand voice creates a strong direction for all communications. Learn how to define your brand voice and download the guide on how to build brand loyalty.

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Three most popular posts