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Thoughts, facts, and knowledge
Zooma´s Quote of the week, by Winston Churchill
It’s that magical time of the year again! The time when we share the most content online during the whole year.
Reporting & Analytics
What is Net Promoter Score (NPS)? Net Promoter Score (NPS) is a metric for assessing loyalty for a company's brand, products or services.
Zooma quote of the week by Simon Sinek
Ecommerce
How should you organise your ecommerce team around the Inbound methodology, what typical roles are needed and what skills are necessary?
Quote of the week from Zooma, by Christine Lagarde.
Inbound
4 critical parts in how to succeed with Inbound thinking and how to apply it to your Business Customer Experience.
Content creation
This post gives reflections on how inbound can affect future creation of novels. Reading on digital devices might change the creation of literature.
Quote of the week from Zooma, by Jack Ma.
SEO
Inbound is about providing answers and solutions to your personas’ questions and problems. And there are multiple ways of delivering those clarifications online. This post focuses on podcasts and why those can be truly effective.
What should you do to be loved and not only liked as a brand? How do you create content that inspires and create engagement with your brand?
Anders Björklund
Anna Jodlovsky
Stellan Björnesjö
Fabian Zetterberg
Louise Waern
Qarin Lövgren
Per-Henrik Persson