The Onlinification Hub

Do consumers trust online advertising? According to Nielsen trust is on the rise with earned media still very much on top.

We compete in everything, from sports to business, and the marketing and communications industry is no exception. But what is the main driver for agencies and their clients to compete to win a coveted price? Are there really benefits for the competing brand?

Through the years there is one single blog that I return to each and every day… and that is brilliant Seth Godin's impressive blog.

The term gamification gained popularity a few years back and is now more popular than ever. In the same timeframe, people that never used to play games are now playing on their touch devices everywhere. Why is that?