Amazon's vision statement

By Anders Björklund

It's always interesting to read and think through companies' vision statements. One of my favourite vision statements is Amazon's.

"Our vision is to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices."

For me, it tells you exactly what Amazon wants to create and that they will sell 360 degrees of what people need in life, in private and at work. And it's simple, short, easy to remember and direct.

Amazon's mission statement is:

"To serve consumers through online and physical stores and focus on selection, price, and convenience."

Amazon vision statement is an extension of its mission as "to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices."

Amazon's core values

Amazon's core values go hand in hand with their vision and mission statements. Amazon has plenty of values to support in attaining their objectives. However, in the book “The Everything Store: Jeff Bezos and the Age of Amazon,” there are six core values outlined:

  • Customer Obsession 
  • Bias for Action
  • Ownership
  • Frugality
  • Innovation, and 
  • High bar for talent

I understand why Amazon are good at using data about me and use it subtly; they have a vision and a mission that drives them in the right direction!

Other articles about Amazon on The Onlinification Hub:

Is Amazon your competitor or your partner?

What does Amazon know?

Amazon vs Alibaba

And a pod episode on The Onlinification Pod:

Is Amazon your competitor or your partner?

And a news article on The Bulletin:

Welcome to Sweden Amazon

If you are interested in evolving your brand and vision, please get in touch with us.

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Anders Björklund
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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