Do you know about Brian Solis? We're a fan and this quote gives food for thought:
"Society is beginning to rethink the nature of the transaction. All transactions involve the trading of data and unless every party walks away from this trading with a sense of value the whole engine will stop working"
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.