A company is structured and organised for dividing responsibilities into divisions, departments and teams – to enable daily operations. But sometimes it doesn't. The same structure can lead to efforts being duplicated, hinder innovation, and jeopardise objectives and KPIs. So, perhaps it's time to knock them down. In this article, I present my view on how you could overcome operational silos.
Due to the changing behaviour and expectations of people and our urge to develop our way of working to be more relevant and engaged, it is essential to refresh our knowledge constantly. Learn more about the inbound marketing certification, why it's important, and download below a detailed guide for attending an inbound marketing course.
Video is becoming increasingly important in these extraordinary times. For both internal and external communication, videos currently provide more proximity to customers or employees, more vividness and personal interaction. The areas of use for videos are diverse. In this article, you will learn how to master remote video recording with minimal effort.
How do you start with social media? What do you need to consider? When it comes to social media, there are a lot of questions, and for many companies, it is still unclear how and where to start. As with anything, it's crucial to have a basic plan before you start. In this article, I describe how to create a social media plan from scratch.
It's crucial to successful digital transformations that the decision-makers commit, that you practice targeted communications, and that you implement appropriate incentives. And the principles and behaviours that drive the process are equally important. To improve your chances, I have listed a couple of questions here, that you could create answers to, and potentially get your desired digital transformation right.
I see very few companies that seem to understand that when employees are satisfied, customers are usually satisfied too. I also see very few companies that go the extra mile, that have customer satisfaction as a core value, and hardly anyone that provide experiences that please their customers again and again. Companies need to show interest in and understand the importance of customer-centricity to have to take their first steps to please their customers in every encounter.
There is a massive difference in talking about customer satisfaction and practising it. In my opinion customer satisfaction is a crucial concept for you and your company. First, you need to understand customer satisfaction, the why, the how and the what. And then, live by it! In this article, I provide some of my thoughts around customer satisfaction: what it is, and why you and your company needs to begin measuring it.
Whether you and your company is ready or not, there is a new era upon us. A while ago someone at Microsoft formulated: 'We've seen two years' worth of digital transformation in two months.' Now four months have passed, and for most companies sales teams, this is a clashing disruption. If you recognise this situation, perhaps this article can give you some guidance.
During the first half of 2020 Zooma published lot's of content offers to make your life easier and to provide practical advice and tips. Have a look at a summary of the most downloaded content offers on The Onlinification Blog of the first half of 2020. Perhaps you want to download some of them, enjoy!
How many KPIs do you have? And do you have the 'right' KPIs? A while ago, I wrote this article, 'What is CPIs?'. A different set of indicators that I claim you and your company must understand. CPIs are the ones keeping your customers up at night. I think Customer Performance Indicators (CPIs) are much more helpful in getting you where you want to go with your KPIs.
We have already passed the halfway point of 2020! These are the most read articles on our blog so far this year. Enjoy reading!
A while ago a customer asked me 'What would be the first three things you would do if you were responsible for marketing and sales in a B2B company? I have created a one minute vlog with my answers.
Clients often ask us, 'How many blog articles should we publish weekly?' In this article, I give some tips on how to find the right frequency and timing for publishing your articles.
Most companies talk about how important it is to be customer-centric and how serious they are about that. I claim that they have a considerable challenge due to that all they measure is company-centric.
The number one task of most marketers is to grow a business. And as it grows, it's typical for the workload and the fragmentation of marketing efforts also to increase. Unfortunately, this often happens in parallel with expensive investments in sophisticated marketing tools, whereby questions about the ROI of marketing ultimately arise. In this article, we'll focus on explaining the three main reasons why marketing automation is vital in breaking this cycle.
