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Thoughts, facts, and knowledge
If you're looking to get started with ABM, we've got some tips for the necessary steps you need to take first in your organisation.
There's still plenty of B2B companies that aren't using social media to their full potential - if this is the case at your company, get started!
An introduction to account-based marketing from a CFO's perspective.
How should you decide which digital platform is best for you? This article describes the 3 key areas to focus on.
COVID-19 has caused B2B and B2C buying behaviour to change radically. But how can your company keep up?
If you've got a marketing management position, it's vital to know what ABM could offer you. Find out why you should consider it in our article.
Getting ABM going in your organisation isn't an easy task - but there are plenty of benefits.
Are you simply waiting for corona to end and things to go back to how they were? If so, you need to change your expectations.
What's the actual effect that ABM could have on your business? This article helps you as a decision-maker decide whether ABM is the right approach.
You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on.
To create high-quality knowledge content that you can publish regularly and consistently, you need a content team. Here's how you set one up.
Video is an excellent marketing tool - but if you want to make the most of it, you need a decent script.
Marketing automation is a powerful tool - but if you want to do it well, you need to follow these best practices.
By using smart content, we managed to clean up our HubSpot portal and improve UX. Find out how you can implement the same solution yourself.
Competition in the marketplace has never been tougher, and you need an effective brand to get noticed. Here's some advice for how to go about building one.